"Shurobhito Antiseptic cream" Boroline turned 91 this year.
Boroline is the flagship product of G.D. Pharma Pvt ltd, started in 1929 by a Bengali businessman named Gour Mohan Dutta. He was initially an importer of foreign goods but eventually joined the Swadeshi movement. In an effort to compete with foreign goods, GD Dutt began manufacturing products in his own home, which gave rise to Boroline.
Boroline is a great example of Swadeshi brand.... Nationalism.
Boroline is also a great example of India’s economic self-sufficiency at a time when India was ruled by the British.
Boroline was symbol of independence , so that on 15 August 1947, Gour Mohan Dutta put out an ad in all newspapers, asking people to exchange a cutting of the ad for a free sample of the cream. One lakh samples were distributed in Kolkata that day.
Boroline still one of the most popular brand in india,In 2018-19, the G.D. Pharma Pvt ltd,sold 13,18,450 kg of Boroline and clocked a turnover of ₹159.35 crore.
We know Diversification is a corporate strategy to enter into a new markets.
We know Products diversification
provides a tremendous boost to brand image and company profitability.
We know Products diversification
provides a tremendous boost to brand image and company profitability.
We know consumer prefer to buy new products from a trusted company rather than switch to a new.
Boroline one of the most trusted and most established brand in india... consumer love to see new products from The Boroline House.....New products like -Shaving Cream,Tooth paste,Soap, Deodorants, shampoo,Prickly Heat Powder,Beauty products,Home Cleaning & Hygiene Products etc.
I think The Boroline House could reach ₹1000cr in next 4-5 years.
