IPL vs UEFA - IPL brand value was 28 times higher than UEFA football champions league in 2017.

IPL brand value  was 28 times higher than UEFA football champions league in 2017.

✔IPL (Indian Premier League)-
Accroding to Global valuation and corporate finance adviser Duff & Phelps report IPL (Indian Premier League) overall brand value was US$ 5.3 billion(Rs 37,000 cr) in 2017.....and US6.8 billion(48,000cr) in 2019.

✔UEFA (European Cup)
Accroding to  German online portal for statistics, statista  Report UEFA Champions League (European Cup) brand valu was just $185 million (Rs1300cr) in 2017.
The UEFA Champions League is an annual club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs.

✔ECONOMIC activities and IPL-

For example-
In 2014, when the first 20 matches of  season were played in UAE due to the general elections in India, the Indian Premier League had contributed a whopping Dhs275 million boost to the UAE economy, research by KPMG. 

Another country that benefitted from a similar move was South Africa in 2009. A total of 22,000 rooms were booked in the country with Southern Sun Hotels, 10,000 domestic flight bookings were made and millions were spent on ticket, food and beverage, transport and merchandise sales.



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References -
◾The UEFA Champions League had a brand value of 185 million U.S. dollars in 2017.Dec 18, 2018 www.statista.com.

◾ IPL brand value Jumps 26% to touches $5.3 billion > livemint.com 26 Aug2017.
◾The value of the Indian Premier League amounted to around 6.8 billion U.S. dollars in 2019. 05-Dec-2019 www.statista.com.